Boosting business with mobile apps: Mobile apps are helping the world to grow their business. Majority of public are taking advantage of the mobile apps characteristics to further improve their business. Mobile apps are a good way to do business and promote it.
- Help to grow a brand – Since company’s logo is visible on your customer’s mobile as app logo, it is impossible not to remember your band when they need your field products/services. It also adds to advantage against your competitors who have not yet adopted the mobile apps strategy. If you want an instant brand growth and recognition, creating a mobile application is a good way to improve your brand value.
- Maintaining customer relationship – Your customers can benefit from being able to access your products/services anytime they want and while on the fly. This is especially true if you don’t have a help line that’s available 24/7. Your app can include a feature where they can contact you day or night, and without necessarily going to your website.
- Helps in marketing our brand – More than just an application, a mobile app can double as a valuable marketing tool. It can be easily integrated with Facebook, Twitter, and other social media sites. That means, with a single tap, customers can share with their network your app or their experience with your company, which can then offer you free publicity.
- Generate more customers for business – today’s consumers are constantly moving and are addicted to their mobile devices. Undoubtedly, they would appreciate a useful and engaging mobile app from your company. If your app helps them save or kill time or is just that awesome, they would even refer you to their friends and family.
- Source of income – A mobile application is also act as an source of income with order fulfillment ability which provide another revenue channel, aside from your website and store. For example, to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps and clicks. You can also earn by charging app users for upgrade, or by offering in-app advertisements.
- Push notification – Push notifications have a strong impact on user’s attention. Their engagement is higher than that of an email. People globally are engaged in their smart phones and they check them constantly. Push notifications are very good way since users can see them right away.
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Author : Pankaj Tiwari