Search Engine Marketing is the process of getting traffic to your website through PPC. PPC is Pay per Click campaign through which you can show your business ads on search engines by paying specific amount. This is a quick way to start getting traffic on your website. You select a range of keywords checking the traffic quantity using Keyword planner, bid for them via Google adwords & wait for the magic to happen i.e. wait for Google to decide your rank depending on the quality of your ad & bid price.
There are several components of SEM:
- Strong keywords and meta tags
- Quality backlinks
- Effective product images
- Pay per click (PPC) strategies
- Search Engine Optimization (SEO) techniques
- Landing page optimization
- Content of your ads
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