What is the major effect of broken links?


Broken links are a part of owning and/or managing a website and if they’re not addressed, they can hurt your long term SEO efforts. In fact, they’re bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can cause harm. When the search engine spiders crawl your website and encounter a broken link, the spiders treat it like a dead end. What this does is essentially tell the search engines that the usability on your site is poor. Over time, this can hurt your SEO efforts.


There are two types of broken links that you can have on your website. If any of these links are broken, they negatively impact the usability on your website.
  • Internal links. These go from one page on your site to another. These are the links you have the most control over on your website.
  • External links. These are links that point to another website such as a blog post, white paper, infographic, etc, that you might reference in an article. Use these external links sparingly and when necessary since these links are beyond your control.
You gave the website as a link, but after a few weeks, the website owner took the link with the statistic off their website. When the spiders try to follow that link to the other website, they’ll register it as a dead end. Since the link is broken, the spiders will determine that the usability is poor. The fact that the website owner took down the link was completely out of your control in the first place.

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