Broken links are a part of owning and/or managing a website and if they’re not addressed, they can hurt your long term SEO efforts. In fact, they’re bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can cause harm. When the search engine spiders crawl your website and encounter a broken link, the spiders treat it like a dead end. What this does is essentially tell the search engines that the usability on your site is poor. Over time, this can hurt your SEO efforts.
- Internal links. These go from one page on your site to another. These are the links you have the most control over on your website.
- External links. These are links that point to another website such as a blog post, white paper, infographic, etc, that you might reference in an article. Use these external links sparingly and when necessary since these links are beyond your control.