What are some underutilised opportunities in mobile search?

App indexing, currently, appears to be underutilised. We haven’t seen it generate a lot of traffic relative to web search, but only 30% of sites apparently are using it at the moment.   This means that if you have an app but it’s not indexed, you could make immediate gains by indexing. Though the traffic …

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ADVANTAGES OF MOBILE PHONE MARKETING

In the era of digitalisation mobile or smart phones can play a key role as Of the 243 million internet users, over 200 million are mobile internet users in India. It’s clear that the future will belong to businesses which have learned to leverage this channel to its fullest potential with the use of Mobile …

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